How to Use Goodreads to Sell More Books – Self Service Advertising

How to Use Goodreads to Sell More Books – Self Service Advertising

After hitting that ‘publish‘ button when you first upload your book to Amazon or the other multitude of eBook platforms on the internet, you may be a little disheartened at the lack of sales. Selling books takes a lot of time and effort, and you’ll need to create a marketing strategy so that you can rise out of obscurity. A good place to market your book is Goodreads; a website filled with thousands of eager readers desperately looking for the next big title. And, whilst you can post on forums and discussion threads, you can also invest in Goodreads’ self-service advertising campaign, offering you the chance to direct readers straight to your books.

Selling eBooks with the self-service system

Did you know that Goodreads have a self-service advertising system? I didn’t either until a few days ago. It’s a great way for self publishers to get their books noticed, and because the scheme uses a cost per click (CPC) model, you can carefully control just how much you spend. The self-service scheme is easy to sign up to, and you can create adverts within mere minutes. Whilst Goodreads staff have to authorise these ads, it only takes between one and two days, sometimes less, and you can have a marketing scheme running in no time.

Why use Goodreads to sell eBooks?

As has already been mentioned, Goodreads is the home to thousands of readers across the world, and it therefore provides an audience who are ready to buy and read books. This means that you could get a far better click through rate with your CPC campaigns than you might get by utilising similar marketing models on other websites and search engines.

Conserving money

Marketing campaigns, especially those using a CPC model, can see you haemorrhage cash. Every time someone clicks your advert, you have to pay for it. However, the Goodreads method allows you to set your bid price and put a limit on your daily spend. You can also create your advert very carefully so that it only targets an audience who are more likely to buy your books. For instance, telling people that your book is an eBook within the ad will stop people looking for paperbacks clicking ]your advert and wasting your hard earned money.

Goodreads can be a fantastic place to advertise, and if you want to sell more books, then advertising on the website is definitely worth the investment. And, with the CPC model, you can carefully control what you spend and how you reap the benefits.

Source by Geoff Wakeling

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